Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
specializations in Digital Marketing
- There are as many specializations within digital marketing as there are ways of interacting using digital media.
- Here are a few key examples. Search engine optimization Search engine optimization, or SEO, is technically a
marketing tool rather than a form of marketing in itself. - The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and-
science” part of SEO is what’s most important. - SEO is a science because it requires you to research and weigh different contributing factors to achieve the
highest possible ranking. Today, the most important elements to consider when optimizing a web page include:
Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The
strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.